KARACHI-Tony & Guy Hair Show brought a dazzling showcase of creativity and drama at the Deputy British High Commission.

The show introduced latest hair trends and created such glitzy and opulent show which blew the minds of fashionistas. The show belonged to Saeeda Mandviwalla, Toni & Guy’s CEO for South Pakistan, who worked along with two experts from Label M. international, Gary France and Mark Lamparter.

The event was part of label m’s global ‘We Are Two’ campaign which they launched in Pakistan for the first time ever. The campaign focuses on global diversity and inclusion and was about bringing people together, building and maintaining relationships. The new campaign celebrated the heritage fused with the creativity of hairdressing trend of today. It aimed at educating the local stylist community about international trends and how they can be incorporated into the local fashion landscape.

Saeeda Mandviwalla said that it gave her great pride and pleasure to showcase the latest hair trends for 2018 in Pakistan at the British Deputy High Commission with the International Art Director of TONI&GUY and label. m, Gary France and the label. m International Education Manager Max Lamparter. The distinct black and white photography emphasizes the campaigns’ timeliness quality whilst direct focus on hair brings out variety of textures and finishes celebrating the diversity of our clients’ worldwide. Coming together is a beginning, keeping together is progress, working together is success and that is our philosophy,” she said. 

British Deputy High Commissioner, Karachi, Elin Burns said,  “Pakistan is a great market for UK businesses as we have a brilliant young market with a strong appetite for British brands and a longing friendship that gives us strong links culturally, socially and economically. I am proud to have the British Deputy High Commission associated with TONI & GUY Karachi’s career in Pakistan since 2004. Their unique business expansion not only has brought creativity and continuity to the hairstyling and beauty care industry in Pakistan, it has helped strengthen international ties between our two remarkable countries. Looking into the future I congratulate them on the launch of the new campaign “We Are Two” and setting trends for 2018,” he said.  Gary France said, “It was an honour to work with Saeeda and the team on this showcase event. It’s been an ambition of mine for a number of years to get out to Pakistan and work with the press to show our amazing Brands, which are TONI & GUY and label.m,” he said.