LAHORE - Nearly three in every four Pakistani homeowners today prioritize quality and long-term performance while purchasing paint. In fact, the latest research by Dulux reveals that paint consumers in Pakistan consistently trust the brand for its superior quality and durability.
In 2021, AkzoNobel Pakistan Limited, a leading paints and coatings company and the maker of Dulux Paints, launched the Dulux Assurance program.This breakthrough initiative was designed to assure paint customers of Dulux’s superior quality, and offered three months guarantee on perfect colour, uniform finish, and stated coverage on its marquee seven products. Encouraged by the overwhelming customer response, AkzoNobel has further built on that promiseand and launched the new Dulux Assurance™ Warranty Programme—the first-ever warranty programme in Pakistan paint industry.
Mubbasher Omar, CEO of AkzoNobel Pakistan, said, “For nearly 60 years, AkzoNobel has been a trusted partner for millions of families in Pakistan. Today’s urban customers are increasingly seeking paints that merge the best of aesthetics with long-lasting performance. At Dulux, we understand that choosing the perfect paint that delivers assured results can be overwhelming and we’re addressing this key customer concern with Dulux Assurance™ Warranty Program. Our exceptional quality now comes backed by an unmatched warranty, making Dulux the ultimate “Aitmaad Ka Naya Rung”.
At the core of new Dulux Assurance™ Warranty Program is the new warranty up to12 years that covers 13 solutions across interior, exterior, waterproofing and enamel paints.
Dulux Assurance™ Warranty Program provides the ultimate assurance when on multiple parameters. These include long-lasting colours and uniform finish across 2000+ colour options, stated paint coverage, protection against cracking andpeeling, superior water-resistance, anti-fungal and anti-algal protection, as outlined in the product warranty documentation. If any product covered under the warranty program does not fulfill its stated promise, AkzoNobel Pakistan will provide a replacement ensuring complete peace of mind.
The new Dulux Assurance™ Warranty Program is also supported by a fully digital, user-friendly experience. Customers can simply register for warranty program via official WhatsApp or Dulux Pakistan website.