KARACHI - Federal Urdu University Karachi Graduate Research Management Council in its 66th meeting issued a PhD degree to Saeed Masood Usmani, Department of Mass Communication, under the patronage of Professor Dr Tauseef Ahmed Khan, who holds a special place in journalistic, academic and literary circles, on the topic of PhD thesis.
“Popularity of FM Radio Broadcasting in Karachi and Analytical Study of Audience” after positive reports from domestic and foreign examiners and successful public defense.
It is noteworthy that during this time he also suffered four times heart attacks and a stroke, but he continued his academic journey despite these obstacles. It is interesting and surprising news that Saeed Masood Usmani got his PhD at the age of 80. Dr. Usmani has a passion for reading to the point of obsession, which is why he is also called an encyclopedia. His life is full of political struggles and protest movements. “Analytical Study of the Popularity and Audience of FM Radio Broadcasts in Karachi” This research paper attempts to examine the social and cultural impact of FM radio in Karachi, the largest city of Pakistan. The research paper included representatives of all genders from all districts of Karachi without any discrimination, including 2500 men, 2226 women and 400 eunuchs, which makes this research unique.
According to the results presented in the paper, 70 percent said that FM radio broadcasts have awakened the political consciousness of the people. 86 percent said that radio has played a role in providing awareness about natural disasters, government messages, safety measures, and initiatives. 96 percent of FM radio broadcasts have brought about a change in our cultural and social attitudes. 90 percent said that they listen to FM radio regularly. 80 percent of FM radio has played a role in the development of language. 90 percent of radio stations have not been influenced by modern media.