ISLAMABAD – As October is marked as Pink Ribbon Month, Mobilink in collaboration with Pink Ribbon Campaign has highlighted its support for ‘Pinktober - the Breast Cancer Awareness Month’, by turning the Pakistan Monument pink with lighting effects. This initiative is in accordance with international support for ‘Pinktober’, which has seen famous monuments such as the Pyramids (Egypt) and the Merlion (Singapore) also turned pink to create awareness of breast cancer, says a press release.
This effort is a continuation of Mobilink’s nationwide support for the Pink Ribbon Campaign during ‘Pinktober’ as part of which Mobilink has collected donations through a SMS campaign and has also educated customers using information material distributed through bill inserts, customer care centers and advertising.