ISLAMABAD  -  Living up to its standing as a responsible corporate entity, Pakistan’s leading digital mi­crofinance bank, Mobilink Bank carried out a nationwide plan­tation drive to help enhance the country’s forest cover as well as mitigate the looming impacts of climate change. Mobilink Bank’s teams from all 109 branches nationwide participated in the drive with remarkable enthusi­asm and planted approximately 5000 saplings to protect the environment and hand down a serene and greener Pakistan to future generations.

The campaign was part of Mo­bilink Bank’s Climate Action Pro­gram, Change to Sustain, which envisions a sustainable and pros­perous Pakistan that is resilient and effectively shielded against the far-reaching impacts of cli­mate change. Sustainability is at the heart of the Bank’s corporate philosophy, which it seeks to rep­licate through impactful social responsibility initiatives for the broader societal benefit.

Mobilink Bank is part of the VEON group, a global digital op­erator that provides converged connectivity and digital services to nearly 160 million customers in six dynamic markets that are home to 7% of world’s population. Apart from the teams from Mobil­ink Bank branches, senior officials from district administration, State Bank of Pakistan (SBP), faculty members of various educational institutions, and members of civil society also attended the planta­tion drives in multiple cities and towns. They expressed hope that the endeavor will boost environ­mental protection, besides im­proving air quality and the natural beauty of the urban and rural cen­ters, thereby positively impacting the lives of citizens.

Sharing his thoughts regarding the plantation drive, Chief Oper­ating Officer of Mobilink Bank, Haaris Mahmood Chaudhary, said, “Mobilink Bank is proud to achieve the remarkable mile­stone of planting approximately 5000 trees nationwide under its Climate Action Program, Change to Sustain. The program stems from our organizational values of sustainability and social re­sponsibility, where we seek to create shared value for the com­munities we serve. The need for aggressive plantation can­not be overstated, as Pakistan is amongst the top eight countries most affected by climate change. Our program strengthens the safeguards against climate change to protect the livelihoods, natural resources, and lives of vulnerable communities, mainly women. We firmly believe we can build a sustainable and prosper­ous future for our country.”

Mobilink Bank recognizes that environmental responsibility is not just about external impact but also about fostering a culture of sustainability within its work­force. Through engaging in envi­ronmental initiatives, the Bank empowers employees to become active agents of change. This fo­cus on environmental steward­ship fosters collaboration and teamwork as employees work together towards a common goal. It strengthens civic respon­sibility, encouraging employees to translate their eco-conscious practices into their daily lives beyond the workplace.